Catalysts for ethical, inclusive, and regenerative systems
From extraction to regeneration.
From exclusion to shared prosperity.
We collaborate with leaders, organizations, and investors to design ethical, inclusive, and regenerative systems.
Each month, we share how this work comes to life in practice, from everyday leadership decisions to real-world projects, partnerships, and regenerative initiatives through our newsletter.
Systems built on extraction, inequality, and short-term gains are collapsing.
It’s time to re-draw the lines.
We believe profit can be reimagined: shared with communities, expanded for impact, and used to reverse exclusion.
Through the JERICA Model - grounded in 5 principles and 4 dimensions - we walk beside leaders, organizations, and investors ready to act as #SystemsChangeWarriors.
This isn’t about quick fixes but about courage, regeneration, and building legacies that protect people and planet for generations to come.
Explore our free resources
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Listen to the Shifting to Ethical Systems podcast, hosted by co-CEOs Jules Harrison-Annear and Esteban Fernandez Drovetta.
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Read our blog "Shifting for Ethical Systems".
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Subscribe to our monthly newsletter for leaders, changemakers, and investors. Receive ideas, tools, and opportunities to help you lead and act with impact.
Start with the path that feels most like where you are now.
People arrive at JERICA from different places.
Some are navigating leadership and difficult decisions.
Some are building projects that need the right partners around them.
Others are exploring how investment and impact can work differently.
You don’t need to have everything figured out.
Simply start with the path that resonates most with you.
Pathway 1 ✳ Lead
“I want my leadership to mean something, for myself and the people around me.”
For people carrying responsibility and looking for more aligned, ethical, and regenerative ways to lead, decide, and act.
This pathway includes mentoring, ethical leadership programmes, gatherings, and reflective spaces for individuals and organisations.
Pathway examples:
✳ 1:1 mentoring
✳ Ethical leadership retreats
✳ Leadership development programmes (for you or your organisation)
Pathway 2 ✳ Build
"I have an idea, a project, or a partnership that wants to live."
For people building a project that needs a consortium — partners, sponsors, communities, funders. We originate, build, fund, and deliver alongside you.
Pathway examples:
✳ Idea generation workshop
✳ Strategic design programmes
✳ Consortium building
Pathway 3 ✳ Invest
“I want my investment to contribute to something regenerative and lasting.”
For investors, partners, and supporters exploring new models of inclusive, regenerative impact through projects like Cécile.
Pathway examples:
✳ Investment opportunities
✳ Strategic partnerships
✳ Regenerative tourism
✳ Inclusive infrastructure
✳ Ethical sponsorship
Not sure where to begin?
Sometimes the clearest next step is simply a conversation.
Book a 15-min introductory call with Jules or Esteban, share what you’re exploring, and we’ll help you find the pathway that fits best.
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“We were very impressed by Esteban’s in-depth thought and vision to build a resort and create an economic ecosystem that will benefit the communities for generations to come. This project was nothing like what we had seen before, it is about shifting the mindset of the entire community”
Ratu Josua Rarasea and Sheree Rarasea, Kadavu Community Fiji, JERICA Catalyst Project Partner
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“JERICA brings people together and creates a safe space to enable deep and reflective discussions.”
Zoe Griffiths, Senior Business Leader - Organizational and Leadership Transformation Practice client
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"Jules is a tenacious leader and respected strategic thinker, challenging the status quo with a focus on leading and delivering to a very high standard. She brings an abundance of energy and humour into every meeting, with an underlying determination for driving quality outcomes. "
Gary Choromanski, Senior Infrastructure & Commercial Leader, Organizational Transformation client
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”Jules’ facilitation is unique and impactful, with a rare ability to hold space with natural warmth and empathy, make complex concepts tangible, and create an environment where you feel seen and heard, and comfortable to challenge and explore ideas.”
Irene Hamer, Communications Profession, JERICA Facilitated Session participant
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“Jules guidance has helped me see and act within organisational contexts and wider systems more clearly and strategically. You will feel energised. You will feel championed!”
Jean Hirst, Change Leader, Leadership Practice Mentoring recipient
Meet Our Leaders
Walking beside you on the journey of systems change.
We are Jules and Esteban, Co-CEOs of JERICA. Like you, we grew frustrated with extractive, inequitable systems. Instead of accepting them, we created the JERICA Model to reimagine them.
Jules supports business leaders to embed the 5 JERICA Principles into strategy and operations. Esteban brings those principles into practice through transformative projects that connect profit, people, and planet.
Together, we combine global experience with deep commitment to ethics, inclusion, and regeneration. Our role is to guide, challenge, and inspire you as you step into your place as a Systems Change Warrior.
